Lead generation for real estate is vital for running a successful real estate business. You have a range of strategies to apply – from organic to paid, and here is a list of a few of them that can bring success!
Build a Single Property Website
A single property website is the most effective and highly recommended marketing tool in real estate. It allows you to market a specific property by uploading high-quality pictures, specifications, maps, location, and other details related to the property.
Capturing leads through this method is pretty straightforward, as you can include a contact detail contact form and a call-to-action. After creating a single property website, you can drive traffic to it by promoting it on social media platforms, networking groups, or search engines.
Host an Open House
With an open house, you open the property to the public for a certain amount of time. Since anyone can come and take a look, every person that walks through the door is a potential buyer, and any potential buyer can become your client if you play your cards right.
Start engaging with them and make them feel welcome, even if they are just visitors coming in with no intention of buying. Try to gather maximum people’s contact information. An open house is an excellent opportunity to book new clients and become someone’s exclusive real estate agent, so give your best.
Contact Your Sphere of Influence (SOI)
SOI is a term that refers to people you know. That could be anyone – friends, family, hairdresser, teacher – everyone you ever met. SOI is a resourceful place to get leads from, as your next client can be one of your connections or someone in their contact.
To gain leads through this process:
- Reach out to your SOI regularly
- Draft a short and personal message
- Contact them via texts, emails, or social media
The key is to stay in their memory so that you would flash in their mind any time they want to sell or rent out their property.
Sharpen Your Networking Skills
Networking and SOI go hand-in-hand because you build your SOI as you start networking with different people. The best way to network is to reach out to people who are and those who are not in your profession.
Attend fundraisers, become active within your alumni association, volunteer with local organizations, go to concerts, social events, or other places where people gather.
Sign Up for a Real Estate Lead Generation Service
While free and organic methods are preferable to generate leads, they are also time-consuming. Using real estate lead generation services can save your time and effort by giving you the contact information of potential buyers and sellers.
Apply SEO Techniques
According to research, Google handles approximately 3.8 million searches per minute globally. This is your perfect chance to apply the best SEO (search engine optimization) techniques to show up on top of your prospect’s online searches for real estate agents.
SEO is an organic way to reach your potential buyers. You need to be consistent and patient to get leads through it. Start answering common questions on various online forums like Quora or Reddit to show your expertise and build trust – a perfect way to capture leads.
But before you get started, you need to understand SEO is not a quick or easy way to generate leads. It will take time and effort to rank your website and let people know about your existence.
Establish an Identity on Social Media
Social media requires a lot of planning and consistency, but it also has a great return on investment. With proper social media marketing strategies, you can increase your reach, let people know about your expertise, and build trust.
Generating leads through social media is a long process, but you can even consider paid advertising to boost your profile.
Drop Off Targeted Mailers
Mailers like postcards, newsletters, emails, or texts allow you to reach more prospects & potential first-time buyers. You can create your own targeted list, or if you want to speed up the process, you can buy address lists from third parties.
Some ways in which you can send targeted mailers are:
- Direct Mail: You can pin postcards, flyers, and business cards on bulletin boards around shops or in public places where it is allowed.
- Email Marketing: When done strategically and correctly, this will drive traffic to your website and generate leads.
Bottom Line
With such a long list of methods to generate leads, it can get overwhelming to know where to start. Moreover, it takes time to find the right mix of strategies that will work. But with continuous efforts and self-confidence, you will be able to build a successful real estate business.
