What is a Real Estate Chatbot? Can you use them in your Real Estate Business? Well, the answer is 100% “YES”, and they work really well if you know how to use them. To keep it simple, a chatbot is a preprogrammed chat tool that can run in an automated fashion. It acts as artificial intelligence if it is programmed by someone with intelligence.
If done really well, it will take some time before the end-user can work out, whether it is a person on the other end or some tech. If done really bad, they will actually annoy your end-user, so it is best to learn how to do it or pay someone who specialises in this area. Initially, there are a few areas where a real estate chatbot can be used. Then there a few other areas where they can put your lead gen on supercharge. Let’s cover off some instant wins that will save you time and provide better customer service.
A person cannot work around the clock. Also, they get bogged down with the daily grind and can simply miss chat requests that come from your website or your social pages like Facebook. This is where you can utilise a chatbot to take that inquiry 24/7, intelligently on autopilot to resolve the customers’ or potential customers’ questions.
How do you program your Real Estate Chatbot?
The first thing you need to do is study the types of questions you get in your inbox. Have a look at them in detail and think about how you can respond to them. You will start to notice a cluster of enquiries that are similar and can be answered in the same way. Look at them and group the questions, then think about all the possible ways those questions can be asked. After this, you can look at words and series of words that they have in common. From here, you can create a trigger.
How does my Real Estate Chatbot get triggered?
Hopefully, one of the questions you will get on your website is, “Can I get an appraisal or a valuation?” or they might tell you they want to find out what is the value of their home or what it may be worth in today’s market. These are questions you do not want to miss, right? Why? Because it could be a fat commission check on the other end of the computer or device.
You can create a “trigger” word like appraisal or valuation that can fire up your chatbot to take some action like, “Ok, cool, so I can see you need to get an approximate value of your home. Is that right?”
The rest from here is history. The end-user can say yes or no, and you can have the rest programmed to conversationally take the end-user down the correct path to spit out the result you want! This is really cool and effective. There are other standard questions where you can guide the person to the answer you want.
Can I use a Real Estate Chatbot on my Facebook page?
Yes, you can! The most popular chatbot you will engage with is a messenger chatbot through Facebook. Why? Because Facebook is by far the most popular platform used on a daily basis. So, if that is where the fish are at, that is where you should fish.
The Facebook Messenger Chatbot is so versatile and can be used in so many different ways. It can connect with other tools you use and pass data in and out with ease through plugins, webhooks, and API. What does that mean for you? Leads can drop straight into your CRM; people can book right into your calendar, and much more.
How can people find my Real Estate Messenger Chatbot?
Now, we are going to talk about the fun part. I hope you have stayed with me as I have explained all of the fundamentals of chatbots. As the Messenger is the most popular bot and it is built by Facebook, the obvious answer is you use Facebook ads to drive traffic to your messenger bot. This is not as easy as it seems. You have to be clever, calculated, and committed to make this work.
There are two major parts to this puzzle: the bot itself and the ad that drives them there. The bot must be connected to the ad, and the destination must complete the goal you are looking for. There are five major campaigns you must consider for a Real Estate Sales business in any country, as the process is all the same. By that, I mean the journey the consumer takes to turn into dollars in your pocket, so let me explain. Please keep in mind what country you are in, as only you will know the small variances that you may need to adjust.
As a Real Estate Agent, you need to sell properties to make a commission. However, you cannot put the car before the horse, as you need properties to sell more than you need to sell them.
Keeping that in mind, here they are:
Just Listed Campaign
When you list a property, YES, you have to generate enquiries. There are websites where you can advertise and can do that, but they do not give you what you want—another listing. When you run an ad to a Just Listed Chatbot Messenger campaign, it is so easy for people to click and land in your bot that you will have more enquiries than you can poke a stick at. They are not the greatest real enquiries for the property, but they are people showing an interest in transacting in one way or another. Could it be, perhaps, that your next seller is in there?
Just Sold Campaign
Once you get a sold result, what do potential sellers who are researching the market to find out the value of their home want to know? They want to know the price of the sale, yeah? The Just Sold campaign can flush this out. With clever targeting, you can target anyone who has messaged your page, which is now full of enquiries from the Just Listed campaign. Surely, there are some curious sellers in there.
Free Market Report Campaign
Now that we know we have people who want to transact by buying or selling property, how do we get them to take the next action and show you that they are genuine sellers but not quite ready yet? Well, that is easy. We offer them a FREE comprehensive market wrap-up with an informative video from you about the state of the market for the month. In this campaign, you can allow the user to get the report without supplying contact details. It does not matter because you already have it in Messenger. That’s the power!
Free Appraisal Campaign
Okay, we will now turn up the heat! Let’s find some ready to talk to sellers. The cleverer you can be with your retargeting will decide your outcome here. Now, we want to target people who have taken more than basic action of messaging the page. We want to find people ready to take the next step. In this campaign, you need to make it easy for them to give you their details, so you can give them a call and go in for the kill. You have to book them in and sell them on you to get the appointment. A bot cannot do that!
Success Story Campaigns
This is an important campaign, as Real Estate is different from simple shopping.
The decision process is far longer, and the trust you need to build is more than any other transaction. Why? Because you are selling their number one asset—their house. What you need to do here is very simple. Run a banner ad campaign with a picture of your happy seller, together with a chatbot campaign that has a video of their real thoughts. You cannot just give it to them, as they will watch and not click. When someone clicks and watches a video of a seller saying you delivered all your promises, you are in!
You have just read something really powerful that should resonate with you. When you get this right, which I hope you do, you will have more listings than you ever need. It needs to be a process that happens on autopilot that keeps you and your sales team busy doing what you are good at.
If you have an interest in this and are really committed to it, leave a comment. I will get in touch and show you how or point you in the right direction, so it can be done with little involvement from you.